Upping the social sector game
We help cause-driven teams define their place in the world and communicate it clearly through brand. Clear language, simple tools, and creative ideas built around real mission-driven realities.
So they can do better at doing good.
We help cause-driven teams define their place in the world and communicate it clearly through brand. Clear language, simple tools, and creative ideas built around real mission-driven realities.
So they can do better at doing good.
We help cause-driven teams define their place in the world and communicate it clearly through brand. Clear language, simple tools, and creative ideas built around real mission-driven realities.
So they can do better at doing good.
Brand clarity and creative compass for cause organizations.
We are a small, brand consultancy built around the realities and limitations of how Social Impact orgs actually works.
We are a small, brand consultancy built around the realities and limitations of how Social Impact orgs actually works.
We are a small, brand consultancy built around the realities and limitations of how Social Impact orgs actually works.
FWB is really more a creative practice and idea that helps nonprofits, foundations, and purpose-led businesses use brand as a tool to align mission, strategy, and design. We listen first, then right-size each project based on what's actually needed to surface that unique core idea behind a mission.
So let`s just call it a mission. To amplify the impact of cause-driven organizations through clearer brand, strategy, and design.
So let`s just call it a mission. To amplify the impact of cause-driven organizations through clearer brand, strategy, and design.
So let`s just call it a mission. To amplify the impact of cause-driven organizations through clearer brand, strategy, and design.
We believe a smarter balance of creative thinking + strategy can solve challenges, guide missions, and support transformation for good. Whether you are an NGO, outreach mission, social enterprise, foundation, nonprofit, B-corporation, or purpose-driven brand, we help change makers make a bigger impact in the cause economy.
We believe a smarter balance of creative thinking + strategy can solve challenges, guide missions, and support transformation for good. Whether you are an NGO, outreach mission, social enterprise, foundation, nonprofit, B-corporation, or purpose-driven brand, we help change makers make a bigger impact in the cause economy.
We believe a smarter balance of creative thinking + strategy can solve challenges, guide missions, and support transformation for good. Whether you are an NGO, outreach mission, social enterprise, foundation, nonprofit, B-corporation, or purpose-driven brand, we help change makers make a bigger impact in the cause economy.
We work across the Impact Sector to help nonprofits, foundations, healthcare missions, and cause-driven brands.
We work across the Impact Sector to help nonprofits, foundations, healthcare missions, and cause-driven brands.
We work across the Impact Sector to help nonprofits, foundations, healthcare missions, and cause-driven brands.
A clearer brand helps define value and elevate the missions around causes. Stronger brands grow donations, attract stakeholders, and connect with CSR partners who share aligned values.
A clearer brand helps define value and elevate the missions around causes. Stronger brands grow donations, attract stakeholders, and connect with CSR partners who share aligned values.
A clearer brand helps define value and elevate the missions around causes. Stronger brands grow donations, attract stakeholders, and connect with CSR partners who share aligned values.
What we do
We turn complex missions into clear and simple ideas that connect people, causes and the dots in between.
We turn complex missions into clear and simple ideas that connect people, causes and the dots in between.
We turn complex missions into clear and simple ideas that connect people, causes and the dots in between.
We connect strategy, design, and story to turn complex missions into clear, effective ideas that align people and elevate causes.
We connect strategy, design, and story to turn complex missions into clear, effective ideas that align people and elevate causes.
We connect strategy, design, and story to turn complex missions into clear, effective ideas that align people and elevate causes.
An intentional brand can be wielded as a powerful tool, to define value and give shape to missions. We help clarify where you are now, where you have been, and where you need to go. Here’s a few ways we help do that.
An intentional brand can be wielded as a powerful tool, to define value and give shape to missions. We help clarify where you are now, where you have been, and where you need to go. Here’s a few ways we help do that.
An intentional brand can be wielded as a powerful tool, to define value and give shape to missions. We help clarify where you are now, where you have been, and where you need to go. Here’s a few ways we help do that.
Brand Fundamentals
Define the core idea behind the mission. Brand Strategy helps you explain who you are, what you do, how to express it and why it matters, in a way normal humans understand.
Brand Compass • Purpose • Positioning • Messaging
Visual Identity
Design the visual system that gives the brand coherence. Brand Expression translates your story into tools and touchpoints that bring the work to life.
Logo • Typography • Color • Visual Design • Style Guidelines
Design and Creative Support
Translate story into visible, accessible touchpoints that reach partners, donors, and communities.
Websites • Reports • Decks • Campaigns • Content • Video/Motion Graphics • Newsletters
Messaging + Voice
Shape how the organization speaks. Simple, consistent Brand Personality and language that explains your work clearly and in a tone that feels like the “you” you want to be.
Narrative Framework • Key Messaging • Tone Guidelines
Partnerships Alignment
Helping foundations support their grantees, and helping CSR/brands collaborate with causes in ways that feel aligned and real where everyone wins.
CSR & Awareness Campaigns • Grantee Brand Audits
Flexible Creative Support
From a single specific need to ongoing help. Some orgs need a full lift. Some need one good idea. We scale around your capacity and pace.
Training • Design Systems • Templates • CMS
Brand Fundamentals
Define the core idea behind the mission. Brand Strategy helps you explain who you are, what you do, how to express it and why it matters, in a way normal humans understand.
Brand Compass • Purpose • Positioning • Messaging
Visual Identity
Design the visual system that gives the brand coherence. Brand Expression translates your story into tools and touchpoints that bring the work to life.
Logo • Typography • Color • Visual Design • Style Guidelines
Design and Creative Support
Translate story into visible, accessible touchpoints that reach partners, donors, and communities.
Websites • Reports • Decks • Campaigns • Content • Video/Motion Graphics • Newsletters
Messaging + Voice
Shape how the organization speaks. Simple, consistent Brand Personality and language that explains your work clearly and in a tone that feels like the “you” you want to be.
Narrative Framework • Key Messaging • Tone Guidelines
Partnerships Alignment
Helping foundations support their grantees, and helping CSR/brands collaborate with causes in ways that feel aligned and real where everyone wins.
CSR & Awareness Campaigns • Grantee Brand Audits
Flexible Creative Support
From a single specific need to ongoing help. Some orgs need a full lift. Some need one good idea. We scale around your capacity and pace.
Training • Design Systems • Templates • CMS
Brand Fundamentals
Define the core idea behind the mission. Brand Strategy helps you explain who you are, what you do, how to express it and why it matters, in a way normal humans understand.
Brand Compass • Purpose • Positioning • Messaging
Messaging + Voice
Shape how the organization speaks. Simple, consistent Brand Personality and language that explains your work clearly and in a tone that feels like the “you” you want to be.
Narrative Framework • Key Messaging • Tone Guidelines
Visual Identity
Design the visual system that gives the brand coherence. Brand Expression translates your story into tools and touchpoints that bring the work to life.
Logo • Typography • Color • Visual Design • Style Guidelines
Partnerships Alignment
Helping foundations support their grantees, and helping CSR/brands collaborate with causes in ways that feel aligned and real where everyone wins.
CSR & Awareness Campaigns • Grantee Brand Audits
Design and Creative Support
Translate story into visible, accessible touchpoints that reach partners, donors, and communities.
Websites • Reports • Decks • Campaigns • Content • Video/Motion Graphics • Newsletters
Flexible Creative Support
From a single specific need to ongoing help. Some orgs need a full lift. Some need one good idea. We scale around your capacity and pace.
Training • Design Systems • Templates • CMS
Case Studies.
The latest.
Case Studies.
The latest.
Case Studies.
The latest.
Why We Do
Our world needs all the help it can get! The social sector plays a crucial role in doing that. So when nonprofits can show up with more clarity, everyone benefits.
Our world needs all the help it can get! The social sector plays a crucial role in doing that. So when nonprofits can show up with more clarity, everyone benefits.
Our world needs all the help it can get! The social sector plays a crucial role in doing that. So when nonprofits can show up with more clarity, everyone benefits.
But a lot of nonprofits and cause-driven businesses fall behind in presenting themselves competitively. That’s why we think bringing the tools and talents of the creative industry to civil society can raise their effectiveness to make a world of change for all of us.
Why us?
Becuase we aren't another one of those agencies.
Becuase we aren't another one of those agencies.
Becuase we aren't another one of those agencies.
We don’t show up with a pitch deck full of buzzwords, or tell you that you need a full rebrand when you really need a clearer sentence. We right-size the work to what actually helps, not what fills a scope. Because “making the world a better place” isn’t a real strategy.
We don’t show up with a pitch deck full of buzzwords, or tell you that you need a full rebrand when you really need a clearer sentence. We right-size the work to what actually helps, not what fills a scope. Because “making the world a better place” isn’t a real strategy.
We don’t show up with a pitch deck full of buzzwords, or tell you that you need a full rebrand when you really need a clearer sentence. We right-size the work to what actually helps, not what fills a scope. Because “making the world a better place” isn’t a real strategy.
Who we are
Creatives and strategists, like-minded, and all in for the good ideas.
Creatives and strategists, like-minded, and all in for the good ideas.
Creatives and strategists, like-minded, and all in for the good ideas.
We come from the design and advertising world, but leave the inflated processes, empty language, and oversized teams behind. Our work is guided by clear ideas, honest communication, and the belief that strategy and creativity if done right, can make meaningful work a little easier.
We come from the design and advertising world, but leave the inflated processes, empty language, and oversized teams behind. Our work is guided by clear ideas, honest communication, and the belief that strategy and creativity if done right, can make meaningful work a little easier.
We come from the design and advertising world, but leave the inflated processes, empty language, and oversized teams behind. Our work is guided by clear ideas, honest communication, and the belief that strategy and creativity if done right, can make meaningful work a little easier.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 117 53" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="he5NoDYNN-2696810313-linear-gradient" x1="0.05" x2="1.08" y1="0.22857108647132537" y2="0.8498417107702917"><stop offset="0" stop-color="rgb(147, 250, 236)"/><stop offset="0.2718446601941748" stop-color="rgb(19, 158, 171)"/><stop offset="0.5728155339805825" stop-color="rgb(67, 61, 227)"/><stop offset="1" stop-color="rgb(222, 38, 179)"/></linearGradient></defs><path d="M 31.88 0 C 32.76 0 33.2 0 33.578 0.11 C 34.276 0.312 34.866 0.781 35.221 1.415 C 35.414 1.758 35.514 2.187 35.714 3.044 C 36.539 6.589 36.952 8.362 37.515 8.923 C 38.571 9.976 40.272 10.003 41.361 8.985 C 41.942 8.443 42.411 6.684 43.351 3.167 L 43.406 2.96 C 43.636 2.098 43.752 1.667 43.962 1.324 C 44.319 0.74 44.88 0.309 45.536 0.114 C 45.922 0 46.368 0 47.261 0 L 51.091 0 C 51.902 0 52.308 0 52.659 0.094 C 53.402 0.292 54.029 0.789 54.39 1.467 C 54.561 1.788 54.653 2.184 54.837 2.974 C 55.617 6.325 56.008 8.001 56.506 8.54 C 57.588 9.709 59.431 9.727 60.536 8.579 C 60.981 8.116 61.367 6.755 62.034 4.142 L 62.338 2.944 C 62.543 2.137 62.645 1.733 62.826 1.412 C 63.19 0.764 63.799 0.29 64.517 0.096 C 64.872 0 65.282 0 66.102 0 L 89.149 0 C 93.556 0 101.934 1.133 101.934 8.436 C 102.048 11.292 101.302 13.283 100.106 14.68 C 98.958 16.021 98.384 16.691 98.233 17.36 C 98.027 18.266 98.027 18.264 98.409 19.111 C 98.691 19.736 99.299 20.21 100.515 21.157 C 101.999 22.314 103 24.022 103 26.568 C 103 33.871 96.578 36.768 91.038 36.768 L 75.771 36.768 C 75.214 36.768 74.936 36.768 74.703 36.728 C 73.547 36.529 72.641 35.623 72.442 34.467 C 72.402 34.234 72.402 34.058 72.402 33.5 C 72.402 30.275 72.5 30.031 72.5 27 C 72.5 24.891 70.64 23.11 68.773 26.873 C 66.905 30.635 65.03 34.939 65 35 C 64.616 35.763 63.866 36.549 63.028 36.715 C 62.762 36.768 62.46 36.768 61.858 36.768 L 57.27 36.768 C 56.207 36.768 55.675 36.768 55.219 36.603 C 54.725 36.425 54.292 36.109 53.97 35.694 C 53.673 35.311 53.51 34.805 53.183 33.793 L 53.079 33.473 C 51.899 29.823 51.309 27.998 50.525 27.464 C 49.543 26.796 48.245 26.827 47.297 27.542 C 46.539 28.114 46.038 29.965 45.036 33.668 C 44.764 34.673 44.628 35.175 44.362 35.563 C 44.029 36.05 43.548 36.418 42.991 36.613 C 42.547 36.768 42.027 36.768 40.985 36.768 L 36.269 36.768 C 35.05 36.768 34.441 36.768 33.932 36.556 C 33.482 36.37 33.089 36.069 32.794 35.682 C 32.458 35.244 32.301 34.655 31.987 33.478 L 26.69 13.615 C 26.376 12.438 26.219 11.849 25.884 11.411 C 25.588 11.025 25.195 10.723 24.746 10.536 C 24.236 10.325 23.627 10.325 22.408 10.325 L 13.473 10.325 C 12.221 10.325 11.207 11.34 11.207 12.592 C 11.207 13.843 12.221 14.858 13.473 14.858 L 19.011 14.858 C 20.187 14.858 20.775 14.858 21.272 15.058 C 21.711 15.234 22.097 15.52 22.394 15.888 C 22.731 16.304 22.903 16.867 23.248 17.991 L 23.426 18.57 C 24.021 20.511 24.319 21.482 24.111 22.252 C 23.93 22.926 23.5 23.507 22.909 23.878 C 22.234 24.302 21.218 24.302 19.188 24.302 L 15.639 24.302 C 14.087 24.302 13.312 24.302 12.719 24.604 C 12.198 24.87 11.774 25.293 11.509 25.814 C 11.207 26.407 11.207 27.183 11.207 28.734 L 11.207 32.335 C 11.207 33.887 11.207 34.663 10.905 35.255 C 10.639 35.777 10.215 36.2 9.694 36.466 C 9.102 36.768 8.326 36.768 6.774 36.768 L 4.432 36.768 C 2.881 36.768 2.105 36.768 1.512 36.466 C 0.991 36.2 0.568 35.777 0.302 35.255 C 0 34.663 0 33.887 0 32.335 L 0 4.432 C 0 2.881 0 2.105 0.302 1.512 C 0.568 0.991 0.991 0.568 1.512 0.302 C 2.105 0 2.881 0 4.432 0 Z M 84.427 22.035 C 84.369 22.035 84.34 22.035 84.315 22.036 C 82.824 22.062 81.621 23.265 81.595 24.756 C 81.594 24.781 81.594 24.81 81.594 24.868 C 81.594 24.927 81.594 24.956 81.595 24.981 C 81.621 26.472 82.824 27.674 84.315 27.701 C 84.34 27.701 84.369 27.701 84.427 27.701 L 86.253 27.701 C 87.638 27.701 89.779 27.047 89.779 24.679 C 89.779 22.564 87.638 22.035 86.253 22.035 Z M 84.301 8.94 C 82.806 8.94 81.594 10.152 81.594 11.647 C 81.594 13.142 82.806 14.354 84.301 14.354 L 86.253 14.354 C 87.218 14.312 89.149 13.7 89.149 11.584 C 89.149 9.469 87.218 8.94 86.253 8.94 Z" fill="url(%23he5NoDYNN-2696810313-linear-gradient)" height="36.767726161409556px" id="he5NoDYNN" transform="translate(7 8)" width="103px"/></svg>)
Get in touch!
We’d love to hear from you.
hello@fwbcause.com
© FWB Cause. All rights reserved.
Get in touch!
We’d love to hear from you.
hello@fwbcause.com
© FWB Cause. All rights reserved.
Get in touch!
We’d love to hear from you.
hello@fwbcause.com
© FWB Cause. All rights reserved.