The organization needed a perception upgrade. Crafting a more credible persona with professional design, and clarity in explaining who they are + why it’s important. After understanding the political, civil and cultural ecosystem 4Walls operates in, a picture of the challenges became more apparent. But even more crucial was getting to the heart of 4Walls’ elevator pitch. Cross-border political and civil collaborations, environmental clean-up, and budget allotments is a pretty complex thing. We needed to distill the stories in a more concise way to be understood by more audiences. We set out to uncover the real value proposition and Big Idea behind the mission. It meant turning an expensive problem into an investment opportunity. This could be a game changer in being able to pitch themselves in a in an arena of bigger partnerships and funding opportunities.