One organization playing two different roles

Cosa Buena

Cosa Buena (or “good thing”) is an organization based in Oaxaca Mexico. They work both as a social enterprise and nonprofit organization in support of traditional art, design and culture of local indigenous communities.

Their mission is to support local indigenous cultures in Oaxaca to be more resilient and self-sustaining through responsible tourism, artisan commissions, workshops and Education programs.

One organization playing two different roles

Cosa Buena

Cosa Buena (or “good thing”) is an organization based in Oaxaca Mexico. They work both as a social enterprise and nonprofit organization in support of traditional art, design and culture of local indigenous communities.

Their mission is to support local indigenous cultures in Oaxaca to be more resilient and self-sustaining through responsible tourism, artisan commissions, workshops and Education programs.

One organization playing two different roles

Cosa Buena

Cosa Buena (or “good thing”) is an organization based in Oaxaca Mexico. They work both as a social enterprise and nonprofit organization in support of traditional art, design and culture of local indigenous communities.

Their mission is to support local indigenous cultures in Oaxaca to be more resilient and self-sustaining through responsible tourism, artisan commissions, workshops and Education programs.

Finding a central purpose between business and nonprofit

Cosa Buena arrived at a point where they wanted to expand the social enterprise business into also being a NGO that can focus more directly on impact, receive donations, grants and partner more easily with other nonprofits.

But of course, having two organizations sharing a name yet fulfilling different roles can lead to some confusion in understanding what role each plays and a clear picture of intention and impact. Naturally, it’s important to tell that story in a clear and transparent manner for all partners, community and stakeholders.

Services

Brand strategy
Consulting, Brand Architecture, Brand Map, Mission, Vision, Values

Brand Identity
Visual Identity, Style Guide, Messaging

(All photos from Cosa Buena)

Finding a central purpose between business and nonprofit

Cosa Buena arrived at a point where they wanted to expand the social enterprise business into also being a NGO that can focus more directly on impact, receive donations, grants and partner more easily with other nonprofits.

But of course, having two organizations sharing a name yet fulfilling different roles can lead to some confusion in understanding what role each plays and a clear picture of intention and impact. Naturally, it’s important to tell that story in a clear and transparent manner for all partners, community and stakeholders.

Services

Brand strategy
Consulting, Brand Architecture, Brand Map, Mission, Vision, Values

Brand Identity
Visual Identity, Style Guide, Messaging

(All photos from Cosa Buena)

Finding a central purpose between business and nonprofit

Cosa Buena arrived at a point where they wanted to expand the social enterprise business into also being a NGO that can focus more directly on impact, receive donations, grants and partner more easily with other nonprofits.

But of course, having two organizations sharing a name yet fulfilling different roles can lead to some confusion in understanding what role each plays and a clear picture of intention and impact. Naturally, it’s important to tell that story in a clear and transparent manner for all partners, community and stakeholders.

Services

Brand strategy
Consulting, Brand Architecture, Brand Map, Mission, Vision, Values

Brand Identity
Visual Identity, Style Guide, Messaging

(All photos from Cosa Buena)

A central “why” and is the shared piece holding together a cause driven LLC and an NGO. It is grounded in a belief that creativity is crucial to cultural resilience and empowering what makes us human.

Creativity = Resilience.

A central “why” and is the shared piece holding together a cause driven LLC and an NGO. It is grounded in a belief that creativity is crucial to cultural resilience and empowering what makes us human.

Creativity = Resilience.

A central “why” and is the shared piece holding together a cause driven LLC and an NGO. It is grounded in a belief that creativity is crucial to cultural resilience and empowering what makes us human.

Creativity = Resilience.

Cultural Sensitivity

An ally to indigenous community leadership

In communities where there is so much need, often comes with the most cultural complexity. The intricacies are not to be underestimated. A range of sensitive historical context of outsiders working within and together with indigenous communities can be difficult even with the best of intentions (which clearly Cosa Buena always has had). So real attention is required not only to the language one uses, but a real awareness of what/how one is working as well. Additionally, a number of other organizations continue popping up in this niche area of artisan and craft preservation in indigenous communities. Which makes clear language, intention and transparency even more important in crafting clear and distinct missions.

Cultural Sensitivity

An ally to indigenous community leadership

In communities where there is so much need, often comes with the most cultural complexity. The intricacies are not to be underestimated. A range of sensitive historical context of outsiders working within and together with indigenous communities can be difficult even with the best of intentions (which clearly Cosa Buena always has had). So real attention is required not only to the language one uses, but a real awareness of what/how one is working as well. Additionally, a number of other organizations continue popping up in this niche area of artisan and craft preservation in indigenous communities. Which makes clear language, intention and transparency even more important in crafting clear and distinct missions.

Cultural Sensitivity

An ally to indigenous community leadership

In communities where there is so much need, often comes with the most cultural complexity. The intricacies are not to be underestimated. A range of sensitive historical context of outsiders working within and together with indigenous communities can be difficult even with the best of intentions (which clearly Cosa Buena always has had). So real attention is required not only to the language one uses, but a real awareness of what/how one is working as well. Additionally, a number of other organizations continue popping up in this niche area of artisan and craft preservation in indigenous communities. Which makes clear language, intention and transparency even more important in crafting clear and distinct missions.

“Creativity empowers resilience”

Mapping a central cause between two organizations

Through a series of conversations we began to determine what will help to give the clarity Cosa Buena needed to tell their story to navigate these conversations. We needed a clear central “why” for defining the distinct roles each of the two parts of this organization. A way that audiences understand the different structures of funding, missions, and benefits for each, while also highlighting what role and purpose is central to both.

“Creativity empowers resilience”

Mapping a central cause between two organizations

Through a series of conversations we began to determine what will help to give the clarity Cosa Buena needed to tell their story to navigate these conversations. We needed a clear central “why” for defining the distinct roles each of the two parts of this organization. A way that audiences understand the different structures of funding, missions, and benefits for each, while also highlighting what role and purpose is central to both.

“Creativity empowers resilience”

Mapping a central cause between two organizations

Through a series of conversations we began to determine what will help to give the clarity Cosa Buena needed to tell their story to navigate these conversations. We needed a clear central “why” for defining the distinct roles each of the two parts of this organization. A way that audiences understand the different structures of funding, missions, and benefits for each, while also highlighting what role and purpose is central to both.

One organization playing two different roles

Results: two missions, one vision, same cause

Once we could define that overlap, roles and value that the LLC and NGO sides work together to create, a clearer picture of two separate entities sharing a core purpose emerges. Often we think of for-profit and nonprofit working as opposites (one existing solely for profit). But if we understand how it parts fit together, we can tell that story differently of how they work symbiotically as cause platforms. Additionally, it was time to step up the brand visual identity game for all communications, reports, and catalogs. Templates and a defined set of identity design guidelines could help distinguish visually between the NGO and LLC client touch points.

One organization playing two different roles

Results: two missions, one vision, same cause

Once we could define that overlap, roles and value that the LLC and NGO sides work together to create, a clearer picture of two separate entities sharing a core purpose emerges. Often we think of for-profit and nonprofit working as opposites (one existing solely for profit). But if we understand how it parts fit together, we can tell that story differently of how they work symbiotically as cause platforms. Additionally, it was time to step up the brand visual identity game for all communications, reports, and catalogs. Templates and a defined set of identity design guidelines could help distinguish visually between the NGO and LLC client touch points.

One organization playing two different roles

Results: two missions, one vision, same cause

Once we could define that overlap, roles and value that the LLC and NGO sides work together to create, a clearer picture of two separate entities sharing a core purpose emerges. Often we think of for-profit and nonprofit working as opposites (one existing solely for profit). But if we understand how it parts fit together, we can tell that story differently of how they work symbiotically as cause platforms. Additionally, it was time to step up the brand visual identity game for all communications, reports, and catalogs. Templates and a defined set of identity design guidelines could help distinguish visually between the NGO and LLC client touch points.

About
Who For
What We Do
Cases
Get in touch!
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hello@fwbcause.com

© FWB Cause. All rights reserved.

About
Who For
What We Do
Cases
Get in touch!
We’d love to hear from you.
hello@fwbcause.com

© FWB Cause. All rights reserved.

About
Who For
What We Do
Cases
Get in touch!
We’d love to hear from you.
hello@fwbcause.com

© FWB Cause. All rights reserved.